EMPLOI : MARKETING OFFICER AT ENKO EDUCATION

Enko Education is looking for a superstar Marketing & Admissions Officer for its school in Douala to lead the roll-out of our marketing actions and student recruitment. This is an opportunity to help develop an innovative and unique model of international schools in Africa.

Job description

We are currently looking for a Marketing Officer to join our team at Enko Bonanjo Campus in Douala to contribute to all aspects of our student recruitment strategy. The duty of the Marketing Officer is to implement the marketing and sales strategy to recruit students for the school.

Your scope of activity will include:

1. Achieve the school student recruitment target:

Design the marketing plan based on past actions and best practices

Collect new contacts from potential parents by setting up different marketing actions: partnerships with primary schools or companies, recruitment of Enko ambassadors, field marketing actions

Track these contacts through our CRM tool to lead them to registration

Manage and participate in media campaigns and marketing events (promotional activities, press conferences, open days, exhibitions, visits, ...)

Contribute to the creation of marketing content

2. Manage all school communications: newsletters, e-mails, SMS campaigns to prospective parents and registered parents

3. Manage the school's Digital media to create engagement with our target

Create content for the website and make sure it is always up-to-date

Manage the Facebook page: creation and publication of relevant, original and high-quality content, interact and respond to users

The person in charge of the role will report to the Head of School in Douala, the Cameroon Country Manager, and the Student Recruitment Manager in Johannesburg.

As an ideal candidate, you:

Are fluent in English and French, spoken and written

Have at least a Bachelor's degree or equivalent from a renowned university in Marketing or Sales

Have already worked in an international environment or in a relevant position

Are self-motivated, able to work independently under minimal supervision, are objective-driven

Have excellent written, verbal and presentations skills

Ideally, know about Cameroon education landscape

Exceed at building and maintaining commercial relationships

Share our excitement and understand the challenges of offering affordable international education in Africa

Are very organized and love to multi-task

Master MS Office

Ideally, have already used a CRM tool (Salesforce, Pipedrive) and CSS (Wordpress)

Know everything about Social Media and how to get people to like your Facebook page